Research - Verbal Code - Emotive and Colloquial Language

Research - Verbal Code - Emotive and Colloquial Language

Colloquial: It is the everyday language that is spoken between a group of people.
Emotive: It causes an emotional reaction.

NME is a pop/rock magazine genre, and it targets both genders ranging from the ages 11 - 18.
Feature artists include: Franz Ferdinand, Metallica, and Fleetwood Mac.

On the cover of the magazine, there is a quote from one of the band members on the front cover which reads 'Don't *@!$ with my sisters!'
The language used in this quote is very casual and would attract a teenage audience because it is seen as rebellious and teenagers are sterotypically known as rebellious.
 A use of Emotive language in the magazine, is used in a very controversial article written about Robin Thicke's worldwide hit 'Blurred Lines.'
The headline for this article reads 'Why We BANNED Blurred Lines From Campus' the key word in this article is 'Banned.'
The word 'Banned' is always at the center of a controversial debate, and debates always bring out emotion in people, and arguably one of the most emotive words in the English dictionary, as without question it always draws emotions and opinions.

I think the swearing on the front cover of the magazine is used because it grabs the attention of the reader, because it's rebellious and it's not something you'd usually see on the front cover of a magazine, and profanity appeals to teenagers, as it's casual language and rebellious, and it is language that the target audience would use themselves, so it seems personal and that they could relate to the band on the front cover just by choice of wording.
The word 'Banned' is used in the magazine simply because of it's ability to create diverse opinions and debates, and teenagers are seen as argumentative and very opinionated, so the word 'banned' is used to draw teenagers into the debate of a popular song because of their 'argumentative' and 'opinionated' personalities, and again making it personal because it gives the reader a platform to voice their opinion on a controversial subject.
The word 'banned' also creates an emotional reaction from the reader, yet also brings excitement and interest to the article in the magazine because there will be many different opinions on a highly controversial subject, and not just one opinion which would be highly boring and pointless to read.

I think magazine's use colloquial and emotive language to draw in readers and to boost their sales.
I think this because by using colloquial and emotive language, it makes the magazine seem more personal to the reader, and that they can relate especially by using colloquial language.
Using emotive language brings out emotion and opinion in readers and thus, again makes the magazine more personal to the reader, and makes them feel even more engaged in the magazine.
By the use of profanity on the front cover of NME, it invites a younger audience in, because they're seeing a girl band using profanity, something that is not really seen as girl groups are seen as role models and have a 'clean cut' image, but the use of profanity invites teenage girls to think 'this girl band is cool' and give something different to teenage girls, as girl groups in this generation are very glamorous and not really outspoken, unlike the image being created by NME for 'Haim' by using profanity as a main selling point.