Research - Verbal Code - Emotive and Colloquial Language
Colloquial: It is the everyday language that is spoken between a group of people.
Emotive: It causes an emotional reaction.
NME is a pop/rock magazine genre, and it targets both genders ranging from the ages 11 - 18.
Feature artists include: Franz Ferdinand, Metallica, and Fleetwood Mac.
On the cover of the magazine, there is a quote from one of the band members on the front cover which reads 'Don't *@!$ with my sisters!'
The language used in this quote is very casual and would attract a teenage audience because it is seen as rebellious and teenagers are sterotypically known as rebellious.
A use of Emotive language in the magazine, is used in a very controversial article written about Robin Thicke's worldwide hit 'Blurred Lines.'
The headline for this article reads 'Why We BANNED Blurred Lines From Campus' the key word in this article is 'Banned.'
The word 'Banned' is always at the center of a controversial debate, and debates always bring out emotion in people, and arguably one of the most emotive words in the English dictionary, as without question it always draws emotions and opinions.
I think the swearing on the front cover of the magazine is used because it grabs the attention of the reader, because it's rebellious and it's not something you'd usually see on the front cover of a magazine, and profanity appeals to teenagers, as it's casual language and rebellious, and it is language that the target audience would use themselves, so it seems personal and that they could relate to the band on the front cover just by choice of wording.
The word 'Banned' is used in the magazine simply because of it's ability to create diverse opinions and debates, and teenagers are seen as argumentative and very opinionated, so the word 'banned' is used to draw teenagers into the debate of a popular song because of their 'argumentative' and 'opinionated' personalities, and again making it personal because it gives the reader a platform to voice their opinion on a controversial subject.
The word 'banned' also creates an emotional reaction from the reader, yet also brings excitement and interest to the article in the magazine because there will be many different opinions on a highly controversial subject, and not just one opinion which would be highly boring and pointless to read.
I think magazine's use colloquial and emotive language to draw in readers and to boost their sales.
I think this because by using colloquial and emotive language, it makes the magazine seem more personal to the reader, and that they can relate especially by using colloquial language.
Using emotive language brings out emotion and opinion in readers and thus, again makes the magazine more personal to the reader, and makes them feel even more engaged in the magazine.
By the use of profanity on the front cover of NME, it invites a younger audience in, because they're seeing a girl band using profanity, something that is not really seen as girl groups are seen as role models and have a 'clean cut' image, but the use of profanity invites teenage girls to think 'this girl band is cool' and give something different to teenage girls, as girl groups in this generation are very glamorous and not really outspoken, unlike the image being created by NME for 'Haim' by using profanity as a main selling point.
Friday, 14 February 2014
Thursday, 13 February 2014
Research - Lifestyle magazine
Magazine: OK!
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Magazine: Four Four Two
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Magazine: Match of the day
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Image
Where is it positioned? How much if the page does it take up? |
The Image takes up most of the front page and is positioned at the
centre.
|
The image is positioned at the centre and takes up most of the space
|
The main image is positioned at the centre but also more to the
right.
It doesn’t take up much space. |
Cover lines
Where is it positioned? How much of the page does it take up? |
There is cover lines located at the bottom and they take up a large
chunk of space.
|
The cover line is positioned to the left near the top.
It takes up a big chunk of space. |
They are positioned near the top, to the left and at the bottom, and
they take up most of the space.
|
Main cover line
Where is it positioned? How much of the page does it take up? |
The main cover line is positioned to the left and takes up a large
chunk of the space.
|
There are cover lines near the bottom, the middle, and to the right
near the top.
It also takes up a large chunk of space. |
The main cover line is positioned near the centre but further down.
It doesn’t take up a lot of space. |
Title
Where is it positioned? How much of the page does it take up? |
The title is positioned at the top left hand corner and takes up a
little amount of space but enough to be seen from a distance.
|
The title is positioned at the top of the front page and takes up a
bit of space, enough to be seen from afar.
|
The title is positioned near the top of the page, and only takes up a
small amount of space.
|
Tagline
Where is it positioned? How much of the page does it take up? |
The tagline is positioned under the title and does not take up a lot
of space.
|
There is no tagline.
|
The tagline is positioned at the top of the front cover and takes up
a little amount of space.
|
Price
Where is it positioned? How much of the page does it take up? |
The price is positioned underneath the title and takes up a tiny
amount of space.
|
The price is positioned at the bottom right hand corner and takes up
very little space.
|
The price is positioned in the bottom right hand corner and would be
very hard to spot from afar.
It takes up a little amount of space. |
Date
Where is it positioned? How much of the page does it take up? |
The date is positioned next to the price and below the title it takes
a tiny amount of space.
|
The date is positioned at the bottom right hand corner and takes up
very little space.
|
The date is positioned above the barcode at the bottom right hand
corner and again, is very hard to spot from afar and doesn’t take up a lot of
space.
|
Research - Metal Hammer - Editors Letter
In the editors letter for the magazine 'Metal Hammer' the editor uses a string of techniques to make the reader feel comfortable, and to draw them into buying the magazine, even to an extent of buying the magazine on a regular basis.
Firstly, the editor begins his letter with ' Up until that 1991 release, metal was this weird mutant musical anomaly in the eyes of the mainstream.'
Starting the letter with these choice of words means two things:
Firstly, the editor begins his letter as if he is a friend, he makes you feel comfortable and starts with the letter like he is in mid conversation with you, as if you've never stopped talking, and so therefore you might be drawn into buying/reading the magazine.
Secondly, with the words 'Metal was this weird mutant musical anomaly in the eyes of the mainstream' shows that he can relate to the audience, as the music that the readers and he love, 'the mainstream' didn't understand them and their love of music, and so that builds a friendship between the editor and the readers because they were 'alienated' from the rest of the world because they didn't understand their beloved metal music.
To further the ideology that an editor tries to welcome the reader by being 'casual' and 'friendly' the editor (especially in this case) uses informal language, to make you feel as if they are a real person, and that they're not just following the script but actually speaking their own mind by talking about their opinions and using their choice of words.
This happens in the magazine 'Heavy metal' and here is an example: 'Something that was made for radio and indeed the charts while remaining resolutely heavy as shit.'
In this example, the editor uses profanity so it makes the reader think that someone real, has actually written the editors note, and again by using informal language, it makes the reader feel as if they were with a friend, and that they are reading the words of an actual person, not a 'corporate editor' of the magazine, emphasising that it feels 'real.'
In the editors letter for Metal Hammer, there is also a picture of the editor himself, and this tells the reader that he himself, has written this letter to them, but also so they can see that the editor is just another fan, and is just like the reader.
The picture of the editor in Metal Hammer, I believe is the kind of person that is their target audience for the magazine.
I believe the target audience for their magazine is a male, in his late 30s to late 40s, and I believe this because of the band on the front cover of the magazine.
Metallica are a legendary heavy metal band and it is no secret that they have been around for years, and mostly an older audience listen to them because they've grown up with the band itself, reason being why I believe that their target audience is a male in his late 30s to his late 40s, and the picture of the editor of the magazine supports my opinion. Featuring Metalica is the USP for this months editions of Metal Hammer Magazine.
Firstly, the editor begins his letter with ' Up until that 1991 release, metal was this weird mutant musical anomaly in the eyes of the mainstream.'
Starting the letter with these choice of words means two things:
Firstly, the editor begins his letter as if he is a friend, he makes you feel comfortable and starts with the letter like he is in mid conversation with you, as if you've never stopped talking, and so therefore you might be drawn into buying/reading the magazine.
Secondly, with the words 'Metal was this weird mutant musical anomaly in the eyes of the mainstream' shows that he can relate to the audience, as the music that the readers and he love, 'the mainstream' didn't understand them and their love of music, and so that builds a friendship between the editor and the readers because they were 'alienated' from the rest of the world because they didn't understand their beloved metal music.
To further the ideology that an editor tries to welcome the reader by being 'casual' and 'friendly' the editor (especially in this case) uses informal language, to make you feel as if they are a real person, and that they're not just following the script but actually speaking their own mind by talking about their opinions and using their choice of words.
This happens in the magazine 'Heavy metal' and here is an example: 'Something that was made for radio and indeed the charts while remaining resolutely heavy as shit.'
In this example, the editor uses profanity so it makes the reader think that someone real, has actually written the editors note, and again by using informal language, it makes the reader feel as if they were with a friend, and that they are reading the words of an actual person, not a 'corporate editor' of the magazine, emphasising that it feels 'real.'
In the editors letter for Metal Hammer, there is also a picture of the editor himself, and this tells the reader that he himself, has written this letter to them, but also so they can see that the editor is just another fan, and is just like the reader.
The picture of the editor in Metal Hammer, I believe is the kind of person that is their target audience for the magazine.
I believe the target audience for their magazine is a male, in his late 30s to late 40s, and I believe this because of the band on the front cover of the magazine.
Metallica are a legendary heavy metal band and it is no secret that they have been around for years, and mostly an older audience listen to them because they've grown up with the band itself, reason being why I believe that their target audience is a male in his late 30s to his late 40s, and the picture of the editor of the magazine supports my opinion. Featuring Metalica is the USP for this months editions of Metal Hammer Magazine.
Wednesday, 12 February 2014
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